Tag: consumer

    In the age of consumer privacy, relevance wins for advertisers

    Kelly Kimura, senior director of product management, Valassis, a Vericast BusinessPrivacy and the management of user data have become primary considerations among advertisers, consumers and legislators. Brands must secure and responsibly use consumer data — completely changing how the business of advertising will be done going forward.  The challenge now is how advertisers can best…

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